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The Periscope 2002 - Early Newspapers

( Coachella Valley Historical Society )

Price: $12.00

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Bill Jennings, writing for the Riverside Daily Enterprise on April 27, 1967, recounted the story of the first newspaper published in the Coachella Valley. A marker to commemorate the event was dedicated by the Coachella Valley Historical Society and placed on Bliss Street near the corner of Fargo Street, almost on the exact site of that first printing office. Jennings' article states, "Unless you count a few now-priceless special circulars put out by early land speculators, Coachella Valley's first true newspaper did not appear until December 13, 1901." The marker was placed as close to the actual site of the publishing headquarters of The Submarine, written, edited and printed on an old Michle Snapper hand press by Ronald R. Freeman. Freeman promptly made national copy with his claim the The Submarine was "the most low-down paper on earth, published every Friday." He was referring to his tent, located 22 feet below sea-level.

"His first plant was really a tent, according to one of the few people around who still remembered, Otho Moore, co-founder and vice-president of the historical society. According to Moore, the tent worked fine unless the sand blew and the sand got into the press, 'then it was a real mess.'

"Freeman was solvent enough, eventually to move into a nearby building, and finally the paper, under new ownership moved to Coachella. From 1914-1916 the late Senator Nelson Dilworth, Riverside County Assemblyman and State Senator for 26 years, edited The Submarine. Later the paper was absorbed by another weekly which for years carried Freeman's slogan, on the front page, as he had.

"The bronze used in the plaque on the stone marker was secured by Ole J. Nordland, former managing editor of the old Indio Date Palm, from the matrices or metal mats used in a line-casting machine, successor to the handset type of the original Submarine.The matrices came indirectly from the Indio Date Palm. The Indio paper, now absorbed by The Daily News, began publishing in 1912 and was the valley's second successful weekly."

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